This Tai Chi (太极) lover will NOT “Tai Chi” (push) away challenges.
Meet Evelyn Lim, our team lead for the Wholesales & International Alliances segment. With over 20 years in the telco wholesale industry, and experience in sales as well as infrastructure procurement, this is one veteran you want leading the charge in the international space.
“The telco wholesale market is very specialized. It’s about understanding their needs and knowing the right people. If you don’t have the business insight to quickly zoom in on their pain points and requirements or if you don’t know the decision maker, then you’ll find yourself hitting roadblocks. Which is why it is very important to sink your roots into this industry and gain the right knowledge in order to succeed and grow this segment.”
We needed to pick her brains further on this unique area of business. When cracking a segment relies strongly on who you know and how much you know, how can someone looking to enter this space start?